Case study
Golden Dragon Chinese Cuisine
Industry
Restaurant & hospitality
Location
DHA Phase II, Karachi
Engagement
Ongoing retainer
The problem
Golden Dragon has been a fixture in DHA Phase II since 2011, with the kind of reputation most restaurants only wish for. But that reputation was being carried by manual effort: staff answering the same questions about hours, menu, pricing, and catering over and over, marketing done by hand, and customer data scattered across WhatsApp, delivery apps, and Google, with no single place to see how the business was actually doing.
Management didn't need more staff. They needed the operation to run itself where it could.
What we built
Step 1
Rebuilt the website
Mobile-first, digital menu, reservations, catering inquiries, WhatsApp and Maps built in.
Step 2
Fixed local search
Technical SEO and a properly optimized Google Business Profile, since most customers find restaurants there first.
Step 3
Built an AI customer assistant
Answers menu, pricing, reservation, and catering questions instantly, any hour, and hands off to staff when it should.
Step 4
Automated follow-ups
Confirmations, review requests, and promotions go out on their own instead of depending on someone remembering.
Step 5
Put the numbers in one place
A dashboard pulling website, search, and inquiry data together so decisions aren't based on guesswork.
What changed
Customers get answered instantly instead of waiting for a free staff member, at any hour. The restaurant shows up more often in the local searches that actually drive foot traffic and delivery orders. Staff spend less time on repetitive admin and more on the floor. And instead of running on instinct, management can see, in one place, what's actually working.
This is a live, ongoing engagement, not a one-off project. We keep tuning the AI assistant, the SEO, and the automation as the restaurant's customer behavior changes.